Social media

A hands-on workshop to bring your organization’s story and conversation online

By now, everybody is kind of familiar with social media like Facebook, Twitter, LinkedIn, Google +, Pinterest and the likes. Many organizations already belief social media can mean an important opportunity for their business. But often companies are still afraid of where to start, afraid of what employees can do and what not, and what if something goes wrong.

Be where your customers are.

Why did companies advertise in the yellow pages in the past? Because that was the place where potential customers looked for your services. Now the large majority of people look online for many services, and ask for advice via social media. In other words, you need to be present where your customers are, whether that is off-line or online. In addition, social media is probably one of the cheapest ways to collect customer feedback and often a natural way of communication for your customers. That is why this workshop is not about “The best social media approach”, but about “Your best social media approach”.

Actionable framework

This workshop is not the traditional social media workshop that gives an overview of social media in general. It is a tailor-made track focussing on finding the right social media strategy for your business. Together with you, we will create an actionable framework for your organisation. We will look at how to steer your online activities in a world in which the consumer is in control and has the power to reward you greatly or finish you in a merciless way in just a few seconds.

Together, we will define the right tone-of-voice, the intensity of your interactions… and actually get you going in real-time by the end of the workshop.

Who could benefit most?

This customized track is mainly intended for organizations that want to embark on a social media journey, but still need to be convinced about the hidden commercial power of Facebook, LinkedIn, Twitter, YouTube and the likes. It is for managers and executives who want to bring their story online in a professional way that is tailored to their specific needs.

More info

If you would like to receive more information on the content, the different formats (in-company training sessions, brainstorms, hands-on workshops, individual coaching, or lectures), language options or anything else you have questions about, don’t hesitate to contact us directly.