From push/pull to experiences that last
Consumers are much more demanding and well informed than ever. They like to connect with friends and peers, and share their beliefs and interest with anyone they come across. They trust ideas and experiences from friends and peers much more than any type of push mass media.
Companies that understand that traditional advertising doesn’t work anymore, are eager to bring customer experience at the heart of their company strategy. These companies understand that the better you know your customers, the better you can offer them the solutions they really need (and that may be something completely different from what they initially asked for). Companies that work along these lines do not market just another product or service, but understand that a product is meant to be part of an experience people share with others. They use every moment of interaction and turn it into a brand experience, thus creating extra value for their company.
In this seminar, you will find out that unique experiences do not just happen. You can create them. In this seminar, you will gain detailed insight in all the different steps it takes to leverage your brand into unique customer experiences. We also line up all the moments of customer truth and all customer touchpoints that really matter in the brand experience.
What exactly are the crucial moments that make customers turn into brand advocates or brand bashers and why? What is the effect of Word of Mouth in both groups? And what can you do as a marketer? These are also some of the questions that will get answered.
Who should attend?
This seminar is mainly intended for Marketing managers and Sales managers with marketing responsibilities from companies with the ambition to grow through customer centricity.
It is for marketers who want to build a premium brand through making effective use of all customer touchpoints to turn them into unforgettable experiences for their customer base.
If you would like to receive more information on the content, the different formats (in-company training sessions, brainstorms, hands-on workshops, individual coaching, or lectures), language options or anything else you have questions about, don’t hesitate to contact us directly.