Become an expert in managing the expectations of your online audience
In order to set up an effective 24/7 presence online, you have to see your website as a means, not as an end. A successful website connects with its visitors, contains what really matters to its stakeholders, and contributes to the conversation.
Translating business objectives into online goals.
In this workshop, we guide you through the process of setting the right goals for your website. Those goals can range from raising brand awareness, attracting new visitors, increasing sales, facilitating the start-up of new business segments, co-creating with customers, and so on.
Maybe your website is too much about you?
If hardly anyone visits your website, you can be damn sure it is because it is too much about you. That is why we focus on making websites to be part of a larger integrated and interactive experience. On average, web visitors are experienced people (because they also visit sites they adore), so you’d better give them the experience, the takeaways and call-to-actions they are looking for. If none of this is to be found on your site, they will not come back.
Do not fix what is not broken
In addition to all the ins and outs of turning existing websites into a customer-centric websites, we also focus on the latest internet do’s & don’ts, and on how you can make appropriate use of social media for your organization, without being overwhelmed by this continuously growing maze.
Who could benefit most?
This workshop is mainly intended for organisations that want to increase their online impact by becoming more customer-centric in everything they do online. It is for managers and executives who want to make maximum use of the new rules of the game in the digital age.
If you would like to receive more information on the content, the different formats (in-company training sessions, brainstorms, hands-on workshops, individual coaching, or lectures), language options or anything else you have questions about, don’t hesitate to contact us directly.