2013 was voor mij – los van alle professionele realisaties waar we fier kunnen op terugblikken – vooral het jaar van weer te kunnen stappen zoals het hoort. Het jaar van ontdekken dat je blij moet zijn met wat je hebt en genieten van alle leuke dingen die je pad kruisen. In vergelijking met 2012,…
All posts tagged customer centricity
Still want to be in business by 2020?
If you still want to be in business by 2020, you need to come up with a smart online strategy. A strategy that is different from what most companies do (showing off how great they are).What does that mean? In the first place you have to ban company-centric thinking and make sure the content of your…
11 factors for success in 2011
Make your strategy straightforward and believableYou know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable way. Stand out from the crowdDon’t copy any other brand you may be looking up to.…