Simplification trail

“Your product or service can be complex or hard to build.
That’s why you have a complex story.
What people buy from you must make their lives easier.
That’s why you need to listen and simplify.”

The simplification trail is about how to transform into a future-proof organization that is loved by its customers.

It will make you go

  • From organization-centric to customer-centric
  • From selling propositions to value propositons
  • From complex to simple

How to transform in 3 simple steps?

I. Identity map

Your DNA: WHAT do you do for WHOm and HOW
Your Passion: WHY

II. Messaging house

Your secrete plan to conquer the world. The essence of what you want to be and are going to say. A clear plan in which choices are being made. You cannot be everything to everyone. You make choices you stick to in a consistent way.

III. Go-to-market plan

Your tailor-made plan, translating the chosen strategy into a concrete action plan. It explains all the different steps to be taken to meet the goals that have been set.

Is it really that simple? Yes!

Contact us for a first informal chat.
Or just ask for a simple proposal.

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Ann Galland
My office is where I am