- Strategic marketing coaching track “from marketing strategy to implementation”. Dedicated long)term training with personalized follow-up for 12 Flemish sports federations
- Marketing toolbox, a website to support sports federations in developing their own marketing plans with an online learning tool, at their own pace, and with interactive feedback (www.marketingtoolboxvsf.be)
In 2012, the “Vlaamse Sportfederatie” (Flemish Sports federation) worked closely together with Galland.be to develop a marketing track in support of its federations. In six sessions, Ann took a dozen of our member federations on a marketing journey from developing a strategy to making concrete plans. The reactions from the participants were unanimously positive. Ann is an experienced marketer; you can easily deduct that from the many inspiring stories and examples she uses to illustrate the marketing vision she has. On top of that, Ann is a very enthusiastic speaker: she submerges you in her marketing approach, which makes you cannot wait to put what you learned into practice.
In 2013, the successful track resulted in the creation of a permanent online “marketing toolbox”, an interactive website created by Galland.be to support our federations with digital guidance by the development of their own marketing strategy and plan.
The combination of in-house expertise in both marketing and web design is undoubtedly an asset for Galland.be.
Leen Magherman, Vlaamse Sportfederatie