JORI

JORI is a Belgian manufacturer of modern, leather seating furniture, headquartered in Wervik, and selling through a large dealer network all over Europe and beyond.

We did:

  • Inhouse marketing services
  • Strategic workshops for Board of Directors
  • Marketing strategy (B2C)
    • Identity and brand positioning (rejuvenating the brand)
    • Product portfolio management & channel management
    • Marketing planning
    • Marketing & communications plan
  • Creation and launch of first international consumer catalogue
  • Online content strategy
  • Website management

Customer feedback:

“Thanks to the approach of Galland.be, a comprehensive strategic marketing plan has been set up. The added value of Ann mainly lies in the development of a strong and clear vision, with a sound methodological foundation. The strategic vision that is being implemented, has amongst others already resulted in a new customer-centric website,  a company catalogue and spots focussing on the experience of comfort. In addition, the vision is taking shape and is being lived throughout all activities of the company.”
Koen Claerbout, COO JORI