JORI is a Belgian manufacturer of modern, leather seating furniture, headquartered in Wervik, and selling through a large dealer network all over Europe and beyond.


  • Inhouse strategy and marketing services
  • Strategy workshops for Board of Directors
  • Marketing strategy (B2C): Rejuvenating the brand
    • International brand positioning
    • Brand identity
    • Product portfolio management & channel management
    • Marketing planning
    • Marketing & communications plan
  • Creation and launch of first international consumer catalogue
  • Online content strategy
  • Website management

Customer feedback

“Thanks to the approach of, a comprehensive strategic plan has been set up. The added value of Ann mainly lies in the development of a strong and clear vision, with a sound methodological foundation. The strategic vision that is being implemented, has amongst others already resulted in a clear marketing strategy, a new customer-centric website,  a company catalogue and spots focussing on the experience of comfort. In addition, the vision is taking shape and is being lived throughout all activities of the company.”
Koen Claerbout, COO JORI