IMA is a global and high quality network of management support professionals. Two of the main aims are the personal and professional development of its members and the continued evolution of the management support profession. The association distinguishes itself with its international dimension: members have access to a professional network which encompasses a vast range of business cultures, languages and lifestyles, but also provides a place where everyone is on common ground in a safe and proactive environment. IMA is currently represented in more than 25 countries and is a self-development organization with no political aims and no trade-union activities.


  • Survey on business ethics for all participants, prior to the event
  • Tailor-made interactive full day workshop on business ethics, brought from a decision-making perspective
  • Dedicated newly developed business case

Customer feedback

When we chose Business Ethics as the theme of our 20th International Training Day, we did it on the basis of what we sense is becoming more and more essential in our business world. In these troubled political and economic times full of challenges, we need to keep a strong hold on our moral compass: what is right? what is wrong?  What is the role that we as Management Assistants can play in applying business ethics and its complex rules and decisions in our day-to-day professional life?

At times we were afraid that we had bitten off more than we could chew with this topic.  However, when the registration opened and the seats were filled very, very quickly, we knew we had hit a raw nerve and we were reassured about our choice. We were doubly reassured when we first set down with the trainer, Ann Galland, and discovered her pragmatic and strategic approach to handling this training day.

Ann delivered an interactive training day filled with poignant examples of mental models and basic assumptions, as well as thought-provoking exercises (I particularly liked MIT’s Moral Machine quiz.)  We had a fruitful discussion around a complex business case where we had to make commercial and strategic decisions based on 5 approaches to ethical thinking.

The feedback from 140 top level management assistants from over 20 countries was very positive.  All agreed it was an enriching and valuable training day.  Thanks, Ann!

Chantal Sneijkers, Executive Vice Chairman, International Management Assistants