The company Dejond initially started as a metal stockist. After the second world war, Dejond expanded its activities into the distribution of fastening systems and building systems, and started the first production of the TUBTARA® blind rivet nut. Thanks to its technology in cold forming, Dejond is known as one of the leading European manufacturers of these blind rivet nuts that are exported to every continent.


  • Strategic positioning
  • Brand architecture
  • Online strategy