"All the works of man have their origin in creative fantasy. What right have we then to depreciate imagination"
"Success produces confidence; confidence relaxes industry, and negligence ruins the reputation which accuracy had raised"
"Caterpillars tend to become butterflies, they don’t set up impressive presentation to explain how, they just impress us by making it happen without warning"
"In the long history of humankind (and animal kind too) those who learned to collaborate and improvise most effectively have prevailed"
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel"
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat"
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty"
"It is the eye of ignorance that assigns a fixed and unchangeable color to every object; beware of this stumbling block"
"Necessity is the mother of invention, it is true, but its father is creativity. And knowledge is the midwife"
"A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral"
"A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so"
"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall"
"Experiences that engage your customers in a personal and unique way, are the foundation for future sustainable growth"
"It always pays off to walk the extra mile for your customers. The reason why: there are no traffic jams along the extra mile"
"Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things"
"Only the business you believe you are in, determines the customers you aspire to have, as well as your competitive advantage"
"Your vision of where you want to be is the greatest asset you have. Without having a goal, it is difficult to score"
"A brand is more than a promise, it’s a commitment to create a unique experience for your customers, the commitment is yours to keep"