Digital marketing

Digital is here to stay. The whole world is connected. 24/7 worldwide has become commonplace. The Olympic minimum. That is why you have to make your digital presence as relevant as possible.

 

 

Galland is an atypical web agency

 

Galland is an atypical web agency, with a clear focus on online strategy and making your site work for your customers. Our online offering goes from developing an online strategy, over the actual web building, up to a variety of optimization efforts (search engine marketing, web analytics, social media, content marketing) to make your site future-proof.

Online strategy

We dare to be pretty tough on our customers and never just execute what is being asked. Why?  Because we feel a website is like a mirror: if it doesn’t reflect your customer’s needs, it’s broken.

Over time, we learned that true success is always in one way or another related to how customer-oriented you are. So, before we build a new website or update an existing one, we always start from your business objectives and reflect on what your customers and visitors really expect from your website.

Why do they come to your site? What do they need? What do they expect to find as a solution to their problem? Together, we go through a series of essential questions to outline the essence of your brand and to determine what really matters for your customers. We work out a tailor-made online strategy and message plan with focus on what you should be to your customers in a differentiating and relevant way. Then, we translate your business objectives into online objectives that are recognizable for your visitors.

And because content makes or breaks a site, we conclude the strategic phase with a simple and straightforward content marketing plan that clearly determines the required messaging and different types of content your site will need.

Web building

We develop websites from A to Z.  In the web building phase of a project, we turn your online strategy and messaging plan into a web architecture that lasts. We work out a customer-oriented web architecture on three different levels: technically, visually and contentwise.

After setting up the information architecture, the actual web implementation and integration can start.  In order to guarantee optimal user experience, we also make sure the design of your site is responsive (fit for mobile device usage).

As far as choice of CMS is concerned, for the majority of the projects we do, we opt for industry-standard open source systems like WordPress or Drupal. We only deviate from this principle in very specific cases, e.g. when there are specific performance issues involved, or any other type of parameters that may be important to you.

But at the same time, we are also very flexible when it comes to the execution level: we do not mind cooperating with your existing web agency if you have one.

Web optimisation

Here are some of the optimisation efforts we can do to make your site future proof:

Search Engine Marketing

Marketing and sales managers often tell us their company encounters technical issues preventing their website from being properly index by Google or other search engines. And indeed, Google is also always on the lookout to penalize “over-optimized” websites as they call it.

Galland has chosen to be a truly white-hat SEO partner and this choice has proven to be successful over time. We provide Search Engine Optimization (SEO) and Search Engine Advertising (SEA) services adapted to your needs, while always focussing on the long term and the benefit for your visitors.

Web analytics

The nice part about online marketing is that almost everything is measurable; the bad part is that everything is measurable. When using Google Analytics or other web metric tools, you end up with a lot of data. You end up with lots of charts. But what is the conclusion? Or even better, what will be the next steps?

We provide executive reporting services to provide monthly or quarterly reports looking at all that data while taking into account your business objectives. We show you all the opportunities we identify, so that it becomes easier for you to take decisions on what steps to be taken next

Social media

Be where your customers are: preferably, in the real world, but also beyond. Depending on the business you are in, your customers and potential customers are actively using social media like Facebook, Twitter, Pinterest, LinkedIn and the likes. Not to mention the wide range of professional apps on their mobile devices. So, where should you be? To whom should you be listening and what should you be talking about and why?

We offer an introduction to social media training as well as in-company workshops to develop a tailor-made social media strategy for your company. In addition to workshops, we can also support your strategy by managing your social media accounts, and even provide social media coverage of your company events, tradeshow presence and any other type of activity that is relevant to get the conversation going.

Content marketing

A website is never final, and its ultimate success depends on the content. Content marketing is an ongoing process to attract and retain visitors with interesting information that makes them smarter. It is not about pitching your products or services. It is about giving your visitors relevant user or market information that strengthens them in their feeling why they should choose… you.

We can define and set up smart content tracks and show you what it takes to keep your website continuously relevant, and convert visitors into customers. Without content no marketing.

contact us



Ann Galland
My office is where I am