Consultants in strategic marketing
Ann Galland 
In 2009, after 23 years of different leading marketing positions in international companies, such as Barco, Dow Chemical and Fortis, Ann set up her own company. Galland.be is a management consultancy agency that develops authentic customer-centric marketing strategies, to create sustainable growth based on customer value.
Because she strongly believes that “keeping your customers happy in a profitable way” is the best business strategy of all, Ann has developed a strategic innovation approach and an experience marketing model that can easily be put into action, both in a B2C and a B2B environment. Galland.be has customers in different markets, such as pharma, design, entertainment high tech and education, to name but a few.
Geert Van Couteren
In 2010 Geert joined Galland.be as eMarketing consultant. Geert has over 10 years of marketing experience in an international environment and has amongst others, been responsible for all online activities of the Barco group as eMarketing manager.
Currently Geert is working on projects focussing on creating customer-centric experiences, based on need-based segmentation and personalization because building long-term customer intimacy is the foundation for future growth, online as well as off-line.
About Geert Van Couteren (pdf)
Our expertise in marketing management in both B2B and B2C
Brand and portfolio management
- Brand audits and advice
- Definition of vision, mission and values
- Positioning of corporate brands
- Think global, act local
Customer intimacy models
- Relationship marketing
- Experience marketing
- Establish and manage customer-centered thinking in all layers of the organization
On-line Marketing
- User experience & Usability
- SEO and SEA
- Social media strategies
- Web audits and webbuilding strategies
Roll-out of efficient global marketing organizations
- Managing organizational change
- Managing integration
Corporate
communication
- Concrete communication plans to translate the marketing strategy into company actions
- Press & PR
Marketing ROI
- Measure and evaluate
- Continuous improvement tracks
