One of the most stunning things we encounter when we run workshops about strategy, is the confidence managers usually have with respect to knowing their customers well. When we confront them with questions such as “how do you know this is exactly what your customers want?”, “how do you know this is the way to go?”, they answer, almost by design, that they know “because we have been working together for so long”, or “because sales have very good contacts with the customer base” or “because we’ve been around for so long in the industry”, and so on.Continue reading
De Vlaamse Sportfederatie (VSF) lanceert deze week haar online “marketingtoolbox”: een interactieve website die aan haar leden sportfederaties toelaat hun marketing- en communicatiestrategie eens grondig onder de loep te nemen. Met deze online marketingtool die we binnen Galland.be speciaal op maat voor de VSF hebben ontwikkeld, wil de VSF de werking binnen de sportfederatiesector strategisch versterken.
If you still want to be in business by 2020, you need to come up with a smart online strategy. A strategy that is different from what most companies do (showing off how great they are).
What does that mean? In the first place you have to ban company-centric thinking and make sure the content of your site is relevant to your audience. To be successful, whatever you do is “all about the customer, and not about you”.
Like last year, Dominique Demeulemeester and Ann Galland will be chairing the marketing network of VOKA West-Vlaanderen.
In case your are interested in sharing your marketing knowledge and learning from peers, feel free to join us at the info session on Monday 19 September (Sessions in Dutch)
Today, we are all managing a large part of our networks and personal reputation online, mainly through social networking sites like Facebook, LinkedIn, Twitter and the likes. For many, Social Media thus becomes more or less synonymous with personal branding.
But is it? To put it bluntly, Social Media is a means and not an end. The word media, which happens to be the plural of “medium”, tells us that we are looking at tools; tools to help us in reaching our goals.
So then, what is Personal Branding about?
It is about being YOURSELF. Look at the witty phrase by Oscar Wilde, “Be yourself, everyone else is already taken.” Frankly speaking, isn’t that the essence?
Therefore, our Personal Branding workshop takes you on a journey that helps you discover how to really “be yourself” while concentrating on all the assets you have. It is by understanding your true aspirations, that your dreams can gradually and systematically be translated into realistic goals and deadlines.
In other words, the workshop is not about how great the tools are, but about what attitude and what content you need to position yourself in a believable authentic way. It is about how to build your own personal story, with the different tools you have at hand.