Category Archives: Uncategorized

Tweak the plan, not the goal

We hope you are at home and doing fine in these difficult times of lockdown and quarantaine.

Today, things do not longer go according to plan. Countries are closing, cities and villages look empty, the good times seem far away. Also our startup, Italia Property Finding, has reached a critical point. Almost nobody is looking for real estate… and certainly not abroad. We could conclude: OK, we tried, wrong timing, it is beyond our own free will, too bad, we’d better give up.

But… Italia Property Finding is not the first start-up we are taking care of. Over time, as entrepreneurs, we have learned that success mainly comes from pure dedication, perseverance… and resilience.  As long as you believe in the ultimate goal, you must never ever give up. In difficult times, the hurdles to be taken will be harder, but they are feasible as long as you are flexible and creative.
You can always tweak the plan, adjust the strategy, but not change the ultimate goal as long as the goal feels right.

So, currently it’s our turn to “walk the talk”, to practice what we preach, and to decide what to do next. Well, as you can imagine, we will not give up. It is not because people do not make concrete plans today, that they are not dreaming about the future.
When the time will be right again for Italy lovers to (re)consider looking for a residence, a second home or an investment opportunity, Italia Property Finding will be there as strong as ever. It will have survived the difficult hurdles of today.

And meanwhile we will keep on bringing positive stories about one of the most beautiful country in the world: Italy.  Simply because keeping the spirits up is the only way to get smoothly through these difficult times.

It will be lovely to see you again when the worst is over.

#staystrong #stayhome #takecare #loveitaly 

Ten years of Galland & partners – the learnings.

In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.
Some said: “Congratulations”
Others said: “Are you crazy or what!?”

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Assumptions, your hidden but very painful growth killers

One of the most stunning things we encounter when we run workshops about strategy, is the confidence managers usually have with respect to knowing their customers well. When we confront them with questions such as “how do you  know this is exactly what your customers want?”, “how do you know this is the way to go?”,  they answer, almost by design, that they know “because we have been working together for so long”, or “because sales have very good contacts with the customer base” or “because we’ve been around for so long in the industry”, and so on.

 

Phantom facts are hard to manage. They can destroy what you cherish most.

Phantom facts are like castles built in the air, with assumptions being the little building blocks of the master plan.  And assumptions are growth killers. They kill painlessly slow. But the result is very painful.

How can we bring ourselves to making fewer assumptions?

In order to know what your customers need (what they need is not necessarily the same as what they want), you must have a thorough understanding of their way of thinking, their challenges, their problems, their dreams, their goals. You will not find out by asking, because people do not necessarily tell you what they need. They sometimes even can’t know because they are not always aware of all the possibilities around.

So, what do you have to do as a supplier or a manufacturer?
Watch, follow and listen carefully. Give the customers the floor. Give them the opportunity to show you things and to learn from them.  And close the gap between “thinking you know” and “getting to know”. When you talk, you can only repeat what you already knew. But when you listen, you may learn something new.

There is a popular saying in the United States, based on a very simple idea that when you take assumptions for facts, chances are you are going to make a fool of yourself and the people you are taking along with you.

ASSUME = making an ASS out of U and ME.

So, to summarise,  stop assuming. Instead, start on a journey to find out what really matters to your customers by keeping the dialogue open all the time. And finally, by developing your listening skills, you will gradually master the art of catching the difference between what they say they want and what they really need.

#FitchTheHomeless campaign: never underestimate the power of one

Brand building, the old school way, doesn’t work anymore. As a brand, you can no longer tell others what your brand is going to be for them. People decide for themselves, take action and if they are pretty serious about the issue, they let the world know what the brand really means to them.
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