In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.
Some said: “Congratulations”
Others said: “Are you crazy or what!?”
Marketing is no longer about telling the world how great your products and services are.
Marketing is not what you think it is.
It is more counter-intuitive than you think.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not even want that hole either !
What we really want is: to hang shelves or frames, and make our home the nicest place on earth. The hole is just a little step in between the product and the experience.
The less people are experienced in marketing, the more they want to have a say in marketing. Because they believe their “intuition” rocks? Well, their intuition doesn’t rock. A lot of principles in marketing are counter-intuitive to non-marketeers. Let’s look at just one.
At Galland.be, we offer a simplification trail to transform your company into a future-proof organisation that is loved by its customers.
It will make you go:
- From organization-centric to customer-centric
- From selling propositions to value propositions
- From complex to simple
How to transform in 3 simple steps?
I. Identity mapping
Your DNA: WHAT do you do for WHOm and HOW
Your Passion: WHY
II. Messaging house
Your secret plan to conquer the world. The essence of what you want to be and are going to say. A clear plan in which choices are being made. You cannot be everything to everyone. You make choices you stick to in a consistent way.
III. Go-to-market plan
Your tailor-made plan, translating the chosen strategy into a concrete action plan. It explains all the different steps to be taken to meet the goals that have been set.
Is it really that simple? Yes!
Contact us for a first informal chat.
Or just ask for a simple proposal.