Category Archives: Simplicity

Tweak the plan, not the goal

We hope you are at home and doing fine in these difficult times of lockdown and quarantaine.

Today, things do not longer go according to plan. Countries are closing, cities and villages look empty, the good times seem far away. Also our startup, Italia Property Finding, has reached a critical point. Almost nobody is looking for real estate… and certainly not abroad. We could conclude: OK, we tried, wrong timing, it is beyond our own free will, too bad, we’d better give up.

But… Italia Property Finding is not the first start-up we are taking care of. Over time, as entrepreneurs, we have learned that success mainly comes from pure dedication, perseverance… and resilience.  As long as you believe in the ultimate goal, you must never ever give up. In difficult times, the hurdles to be taken will be harder, but they are feasible as long as you are flexible and creative.
You can always tweak the plan, adjust the strategy, but not change the ultimate goal as long as the goal feels right.

So, currently it’s our turn to “walk the talk”, to practice what we preach, and to decide what to do next. Well, as you can imagine, we will not give up. It is not because people do not make concrete plans today, that they are not dreaming about the future.
When the time will be right again for Italy lovers to (re)consider looking for a residence, a second home or an investment opportunity, Italia Property Finding will be there as strong as ever. It will have survived the difficult hurdles of today.

And meanwhile we will keep on bringing positive stories about one of the most beautiful country in the world: Italy.  Simply because keeping the spirits up is the only way to get smoothly through these difficult times.

It will be lovely to see you again when the worst is over.

#staystrong #stayhome #takecare #loveitaly 

Ten years of Galland & partners – the learnings.

In 2009 we exchanged the corporate safety net for a less secure existence as independent entrepreneurs.
Some said: “Congratulations”
Others said: “Are you crazy or what!?”

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“It is not what you think it is”

Marketing is no longer about telling the world how great your products and services are.

Marketing is not what you think it is.
It is more counter-intuitive than you think. 

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” said the legendarey Harvard marketing professor Theodore Levitt. And actually, we do not even want that hole either !
What we really want is: to hang shelves or frames, and make our home the nicest place on earth. The hole is just a little step in between the product and the experience.

Simplification is not rocket science

Your product or service can be complex or hard to build.
That’s why you have a complex story to start with.
But what people buy from you must make their lives easier.
That’s why you need to listen carefully and simplify your story.

At Galland.be, we offer a simplification trail to transform your company into a future-proof organisation that is loved by its customers.

It will make you go:

  • From organization-centric to customer-centric
  • From selling propositions to value propositions
  • From complex to simple

How to transform in 3 simple steps?

I. Identity mapping

Your DNA: WHAT do you do for WHOm and HOW
Your Passion: WHY

II. Messaging house

Your secret plan to conquer the world. The essence of what you want to be and are going to say. A clear plan in which choices are being made. You cannot be everything to everyone. You make choices you stick to in a consistent way.

III. Go-to-market plan

Your tailor-made plan, translating the chosen strategy into a concrete action plan. It explains all the different steps to be taken to meet the goals that have been set.

Is it really that simple? Yes!

Contact us for a first informal chat.
Or just ask for a simple proposal.