Today, we are all managing a large part of our networks and personal reputation online, mainly through social networking sites like Facebook, LinkedIn, Twitter and the likes. For many, Social Media thus becomes more or less synonymous with personal branding.
But is it? To put it bluntly, Social Media is a means and not an end. The word media, which happens to be the plural of “medium”, tells us that we are looking at tools; tools to help us in reaching our goals.
So then, what is Personal Branding about?
It is about being YOURSELF. Look at the witty phrase by Oscar Wilde, “Be yourself, everyone else is already taken.” Frankly speaking, isn’t that the essence?
Therefore, our Personal Branding workshop takes you on a journey that helps you discover how to really “be yourself” while concentrating on all the assets you have. It is by understanding your true aspirations, that your dreams can gradually and systematically be translated into realistic goals and deadlines.
In other words, the workshop is not about how great the tools are, but about what attitude and what content you need to position yourself in a believable authentic way. It is about how to build your own personal story, with the different tools you have at hand.