Simplicity rules. It’s that simple.

The more complex your business, the harder it is for customers to understand what you offer.
Let alone that they understand “what’s in there for them”.
Therefore your offering must be crystal clear. It’s that simple.
Thinking in terms of value creation and adapting your marketing efforts accordingly, is the key to success.

“If you can’t explain it to a six year old, you don’t understand it yourself.” — Albert Einstein

When do you need us?

  • When your market reality is changing and you feel the need to adapt your strategy.
  • When you want to grow internationally with a business model that works.
  • When your competitors are doing better with an offering that is less qualitative than yours.
  • When you have great products or services, but nobody knows.
  • When your communication is too much about USPs and about YOU.

Why choose us?

  • Because we have a proven international track record in a wide variety of industries in both B2B and B2C.
  • Because we have a passion for transforming complex USPs into customer value propositions that work.
  • Because we are pragmatic, and can quickly turn a strategy into a concrete action plan.
  • Because we have simplicity and customer-centricity in our genes.
  • Because we focus on delivering results, and not on producing reports or powerpoints.

Some of our customers

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Ann Galland
My office is where I am
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