Why would you set up an in-house strategic innovation workshop?

Strategic innovation is about creating an unexpected growth strategy by daring to change the current rules of the game in your market, and discovering new business you didn’t think of before (e.g. a new type of niche, customer or channel).

Why do you need it?

Many companies innovate in terms of product or technology. They focus on making better products and faster technologies, and thus believe themselves to be highly innovative. Sometimes their products or technology becomes so superior that there is no realistic use for the added features. It becomes even worse when new entrants in the market, which usually are smaller and more agile, offer cheaper alternatives that are good enough to do the job. Thus the “innovators” price themselves out of the market, which is a situation to be avoided.

How do we proceed?

In our strategic innovation workshop, we do not brainstorm about how to make products better or processes faster. We look at the business model of your company and try to set up a new or additional growth strategy, find a new product or service category, or develop a business model that can change the rules of the game in your market, and thus generate a significant new value for your customers and your organization.

The workshop is not about “doing things better”, but is rather about “doing things differently”. It is about creating a framework to find new or additional opportunities at the right time for your company. It is also about “being disruptive” (breaking the rules) in order to find a completely new approach that fits amazingly well into your business model, but that you did not yet detect because the energy of your company mainly goes into doing things better and faster.

Contact us for more information