galland.be http://www.galland.be "Wisdom is infinite, the ultimate reward for listening when you'd rather be talking" Wed, 15 Feb 2012 17:33:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Het lot van LoekieWanneer zijn we klaar voor de nieuwe TV?http://www.galland.be/2012/01/het-lot-van-loekie/ http://www.galland.be/2012/01/het-lot-van-loekie/#comments Sat, 21 Jan 2012 17:29:01 +0000 Ann http://www.galland.be/?p=1434 Zoals verschenen op M-Zine, de marketing blog van De Tijd Ooit hield ik oprecht van Loeki. Kent u hem nog? Loeki, als pop van de ster geboren in 1972: een schattig leeuwtje om de STER reclame op te vrolijken met …
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]]> http://www.galland.be/2012/01/het-lot-van-loekie/feed/ 0 Brand being is about being relevantly different and being prepared to failhttp://www.galland.be/2011/12/brand-being-being-relevantly-different-and-daring-to-fail/ http://www.galland.be/2011/12/brand-being-being-relevantly-different-and-daring-to-fail/#comments Sun, 25 Dec 2011 14:46:09 +0000 Ann http://www.galland.be/?p=1373 1. Stop broadcasting Stop broadcasting, Broadcasting is the main ingredient of old school brand building.  2. Start brand being Start being your brand and living your brand. Start being just the one you really are. It is not worth it …
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]]> http://www.galland.be/2011/12/brand-being-being-relevantly-different-and-daring-to-fail/feed/ 0 Strategic marketing is not always easy to explain, especially when you are aged 9 1/2.http://www.galland.be/2011/11/strategic-marketing-is-not-always-easy-to-explain/ http://www.galland.be/2011/11/strategic-marketing-is-not-always-easy-to-explain/#comments Sun, 20 Nov 2011 21:20:37 +0000 News http://www.galland.be/?p=1132

]]> http://www.galland.be/2011/11/strategic-marketing-is-not-always-easy-to-explain/feed/ 0 What’s in a name Open brief aan Dexiahttp://www.galland.be/2011/10/whats-in-a-name-open-brief-aan-dexia/ http://www.galland.be/2011/10/whats-in-a-name-open-brief-aan-dexia/#comments Fri, 28 Oct 2011 08:08:54 +0000 Ann http://www.galland.be/?p=1111 Zoals verschenen in standaard.biz op 27 oktober 2011 Geachte heer Cijsters, Beste Jos, Dexia Bank België zoekt een nieuwe naam. ‘De merknaam Dexia is zwaar beschadigd’, zegt de bank zelf.  En daarom heeft de bank, die vorige week werd genationaliseerd …
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]]> http://www.galland.be/2011/10/whats-in-a-name-open-brief-aan-dexia/feed/ 0 Social media culture: No such thing as “one size fits all”http://www.galland.be/2011/09/conversationculture/ http://www.galland.be/2011/09/conversationculture/#comments Wed, 21 Sep 2011 14:03:12 +0000 Geert http://www.galland.be/?p=918 The following story may sound familiar: someone from management in your company insists on setting up a social media campaign, because “it is the thing to do these days” and “we cannot keep on lagging behind”. A meeting is called, and everybody around the table agrees: …
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]]> http://www.galland.be/2011/09/conversationculture/feed/ 0 Join the Learning Network Marketing (VOKA)http://www.galland.be/2011/08/learning-network-marketing-voka/ http://www.galland.be/2011/08/learning-network-marketing-voka/#comments Wed, 24 Aug 2011 20:56:17 +0000 News http://www.galland.be/?p=963 Like last year, Dominique Demeulemeester and Ann Galland will be chairing the marketing network of VOKA West-Vlaanderen. In case your are interested in sharing your marketing knowledge and learning from peers, feel free to join us at the info session …
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]]> http://www.galland.be/2011/08/learning-network-marketing-voka/feed/ 0 Be yourself…http://www.galland.be/2011/07/be-yourself/ http://www.galland.be/2011/07/be-yourself/#comments Mon, 04 Jul 2011 09:58:22 +0000 Ann http://www.galland.be/?p=932 Today, we are all managing a large part of our networks and personal reputation online, mainly through social networking sites like Facebook, LinkedIn, Twitter and the likes. For many, Social Media thus becomes more or less synonymous with personal branding. But is it?  To put it bluntly, …
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]]> http://www.galland.be/2011/07/be-yourself/feed/ 0 Measuring is knowing, and knowing often doesn’t change a thinghttp://www.galland.be/2011/06/measuring-is-knowing-and-knowing-often-doesn-t-change-a-thing/ http://www.galland.be/2011/06/measuring-is-knowing-and-knowing-often-doesn-t-change-a-thing/#comments Mon, 06 Jun 2011 10:18:56 +0000 Ann http://www.galland.be/?p=897 We’re all convinced, measuring is knowing. But far too often, we fail to implement. We are looking at the results of research, and suddenly we feel the fear of change, and stick to existing conventions, conventions we sometimes ignore the …
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]]> http://www.galland.be/2011/06/measuring-is-knowing-and-knowing-often-doesn-t-change-a-thing/feed/ 0 11 factors for success in 2011http://www.galland.be/2010/12/11-success-factors-for-2011/ http://www.galland.be/2010/12/11-success-factors-for-2011/#comments Fri, 24 Dec 2010 23:43:49 +0000 Ann http://www.galland.be/?p=749 Make your strategy straightforward and believable You know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable …
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]]> http://www.galland.be/2010/12/11-success-factors-for-2011/feed/ 1 How customer-intimate is your organization?http://www.galland.be/2010/12/how-customer-intimate-is-your-organization/ http://www.galland.be/2010/12/how-customer-intimate-is-your-organization/#comments Wed, 08 Dec 2010 15:05:16 +0000 Ann http://www.galland.be/?p=727 Talking the language of your customers on your website shows you care about what they are searching for. And it also helps you to be found more easily. Imagine what it would be like not to be found on Google… …
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