| Yes | No |
| whom are your most profitable customers? | | |
| what you should do to have more customers like those? | | |
| what they really think of you? | | |
| what they say to others about you? | | |
| whom of your customers is currently thinking of leaving you? | | |
| why customer X actually left? | | |
| how to attract the customers you really want? | | |
| what really matters to your most valuable customers of today? and what to those of tomorrow? | | |
| whom has the potential of becoming one of your most valuable customers? | | |
| | |
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