Author Archives: Geert

Geert Van Couteren

About Geert

In 2010 Geert joined Galland.be as eMarketing consultant. Galland.be is a consultancy agency that develops authentic customer-centric marketing strategies, to create sustainable growth based on customer value. We are convinced that experiences that engage your customers in a personal and unique way are the foundation for future sustainable growth.
More about Geert Van Couteren

Social media culture:
No such thing as “one size fits all”

Posted on 21 September 2011 by Geert

The following story may sound familiar: someone from management in your company insists on setting up a social media campaign, because “it is the thing to do these days” and “we cannot keep on lagging behind”. A meeting is called, and everybody around the table agrees: …
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