Ann Galland
Why brand-being exceeds brand-building
Brand being starts from within. It starts with being the one you really are. It starts with being and living your brand throughout all levels in the company. With passion because brand being is about people. Only people can make the difference. … Continue reading
Het lot van Loekie
Wanneer zijn we klaar voor de nieuwe TV?
Zoals verschenen op M-Zine, de marketing blog van De Tijd Ooit hield ik oprecht van Loeki. Kent u hem nog? Loeki, als pop van de ster geboren in 1972: een schattig leeuwtje om de STER reclame op te vrolijken met … Continue reading
Brand being is about being relevantly different and being prepared to fail
1. Stop broadcasting Stop broadcasting, Broadcasting is the main ingredient of old school brand building. 2. Start brand being Start being your brand and living your brand. Start being just the one you really are. It is not worth it … Continue reading
What’s in a name
Open brief aan Dexia
Zoals verschenen in standaard.biz op 27 oktober 2011 Geachte heer Cijsters, Beste Jos, Dexia Bank België zoekt een nieuwe naam. ‘De merknaam Dexia is zwaar beschadigd’, zegt de bank zelf. En daarom heeft de bank, die vorige week werd genationaliseerd … Continue reading
Be yourself…
Today, we are all managing a large part of our networks and personal reputation online, mainly through social networking sites like Facebook, LinkedIn, Twitter and the likes. For many, Social Media thus becomes more or less synonymous with personal branding. But is it? To put it bluntly, … Continue reading
Measuring is knowing, and knowing often doesn’t change a thing
We’re all convinced, measuring is knowing. But far too often, we fail to implement. We are looking at the results of research, and suddenly we feel the fear of change, and stick to existing conventions, conventions we sometimes ignore the … Continue reading
11 factors for success in 2011
Make your strategy straightforward and believable You know what your brand stands for from your company’s point of view, but can your brand deliver what you promise? Do not only say what you do, just do it in a believable … Continue reading
How customer-intimate is your organization?
Talking the language of your customers on your website shows you care about what they are searching for. And it also helps you to be found more easily. Imagine what it would be like not to be found on Google… … Continue reading
How to make sure there is no substitute for your brand?
Face the market with a customer-intimate marketing strategy Today’s consumers are much more demanding and well informed They 1. Like to connect and share their beliefs and interests 2. Feel special, want to be treated in a unique way 3. Make their … Continue reading
Customers are unique
Customer intimacy as competitive advantage for the further growth and profit of your company For a start, it feels good to believe you have satisfied customers, doesn’t it? But that in itself is not sufficient to ensure the further growth … Continue reading
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